Oil chance

14 Jul 2008

Survey reveals profit opportunity from public's lack of oil awareness

THOUSANDS of motorists are risking additional repair bills by not checking their oil regularly or using the wrong type, according to Chevron.

The company had research conducted on its behalf by CCB FastMAP for its Texaco Havoline brand. It showed that only 34% of motorists in the UK regularly check their engine oil level, and of those, 83% found their vehicles had insufficient oil.

The survey also found that 11% of motorists had no idea which grade of engine oil they should use or where to find the correct information.

“Our survey shows there is clearly a lack of understanding by the motoring public about the vital role that lubricants play in ensuring their vehicle is properly maintained between services,” said Brian Hayes, marketing manager of Chevron Products Company’s lubricants division in the UK.

“Money is clearly being spent up and down the country on repairs and additional running costs which could be avoided if owners better understood the significance of regularly topping up their engine with the correct oil.

“Engine oil is the lifeblood of the engine but our survey backs up the old statement ‘out of sight, out of mind’,” said Brian.

“It plays a crucial role in the performance of modern vehicles. The quantity of oil effects the oil’s ability to properly lubricate, cool and clean the engine, while the performance specification of the oil can effect wear, service intervals, vehicle emissions, diesel particulate filters, fuel economy and even vehicle warranty,” he added.

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