Password Reminder
 
 
 
 

Magazine

 
 

LIKE one of those painfully deluded and weird contestants on X Factor that just won’t take no for an answer, the threat of 4-2-2 MOT testing has made an unwelcome return.

The good news is, the trade has seen the threat before and – all being well – knows how to dispatch it with a firm ‘No thank you’ before it starts to affect vehicle safety or launches into an ear-splitting rendition of I Will Always Love You.

Whatever you do, don’t be complacent as there’s no telling what the coalition government might do in its bid to cut costs and slash the budget deficit.

On the plus side, MOTs as they stand are proving extremely lucrative and equipment companies are queuing up to tell you why you should invest in an ATL to maximise the profit you can make.

While many garages rely on regular customers to keep their workshops busy, there are plenty of ‘floating motorists’ out there that don’t have a garage they visit on a regular basis.

As you’ll see on page 4 of the issue, vehicle manufacturers are stepping up efforts to win back business into their workshops meaning now could be the time hit back with some customer relationship management of your own.

Despite all the independent garages I’ve visited over the last three-and-a-half years I’ve never had a reminder about when my next service or MOT is due from anyone except the dealer that sold the car to me in the first place. Email and text reminder services are easy to set up and don’t cost a lot. You never, know, they could help make the most of those untapped motorists out there.

Happy reading!

IN THIS MONTH'S ISSUE

4-2-2 MOT threat makes return

Trade associations are rallying to stamp out danger early as coalition government investigates extended interval MOTs - again!

Top Tech winner scan tool review

Teh winner of Top Technician 2010 gets his hands on an Iscan II diagnostic tool and reveals whether it's extra good or total rubbish!

The secrets of email marketing

Find out what - and what not - to do if you want to keep customers coming back for more. Neil Pattemore looks at the latest business advice. 

Brake, shake, rattle and roll

Dennis Robbins of Unipart explains why pads are often wrongly blamed for excessive brake noise - and how to stop it.

BMW and Ford Focus fixes

Technical masters James Dillon and Frank Massey explain how to tackle fueling and common rail faults in our technical section.

 


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